The Trashcan Dilemma

(Warning in a minute I’m gonna be mean, but it’s good. It’s not personal. Hint: rejection!) From entry level to expert, marketing is about getting attention. If you can it, then you stand a chance, indeed, to success, mastery, and for what it’s worth, just plain making your mark as a marketing front runner. So……? Well yeah….duh! You want to …

Am I Screwing This Up? I Bet I’m Screwing This Up.

What are the odds-is your audience a crowd of masterminds? Do you have this fear lurking backstage, in your mind, that upon seeing your message, recipients will scan every single letter. Hmmm…..like mastermind critics? Do you look over you back when you’re type? Well you might just shake your head and sneeze-“Nonesense”. I hope so. Then you’re not like CRAZY …

Email Is Actually A Bad Way To Advertise…

If you’re a copywriter who writes email sequences then please don’t read this article. Just because I’m not trying to give you business. If you’re reading this, you are taking advantage of some sweet Ideas that I didn’t write for your benefit. Just don’t read it. Go write some emails. Your clients are getting impatient. Good luck. Just remember that …

It Actually Sucks To Use Email Lately…

When I’m concocting an email sequence I like to envision it like a waterspout sucking up leads from the ocean. In daring numbers like plankton. It’s so easy getting worked up over an objectives that spin with pure excitement: how will I show customers the way I can squash their problems for good, and smoke out some some popularity in …

The Politics Of Advertising

Yeah, they have a lot in common. You need to craft a message that’s emotionally compelling, intriguing and draws people in. But you also can’t be afraid of offending some people. It’s great if a lot of people relate to your message, but a message that’s 100% anodyne and void of criticism will fall flat. People need reasons for doing …

So, Anybody Can Write Copy, Right?

I don’t have a straight yes or no answer. Of course anyone can “do copywriting.” I’ve had plenty of students and clients try and take the reigns from me during a project, and I guess they all technically did “write copy”… I mean, it wasn’t GOOD, but it was copy. But does the professional copywriter have certain skills that other …